Product updates | ReserveGroup | Tourism Marketing Consulting

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Conventions & Incentives NZ

03 May 2016

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Improving online experience and providing value to members.

“ReserveGroup have proven to be an outstanding partner to CINZ over the years. We are continually impressed with what they deliver, from insights and strategy through to innovative technological solutions.”

- Heather Cornish, Events & Marketing Director, Conventions and Incentives NZ

Incorporated in 1984, CINZ takes a lead role to increase New Zealand's convention and meeting activity from international and domestic sources for the benefit of its membership, principal stakeholders, and the New Zealand economy.

Provide value to members
Improve user experience and increase online profile
Provide industry tools and resources
Increase communications
Retain industry leadership position
Provide a unique event planning offering

Refresh brand identity
Comprehensive digital strategy based on research and industry knowledge
Engage UX consultancy and design to wireframe user pathways based on different personas
Plan web design and build project with latitude for continual improvement strategy
Develop eMarketing strategy and technology to automate communications

Scope and digital strategy
Persona research and Analytics review
Brand refresh and extension
IMA Award winning website
New cutting edge functionality, putting CINZ ahead of any comparative organisation

award winning website

Winner of the international IMA Outstanding Achievement Award for 2015 in the Travel and Tourism category. The new CINZ website has had an 809% increase in the average time visitors spend on site, and delivered a 35% increase in online conversions representing tangible value for CINZ members.