Product updates | ReserveGroup | Tourism Marketing Consulting

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Central Otago

09 February 2016

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Communicating brand and messaging, through cutting edge design.

"We are delighted with the new website, it truly captures Central Otago and the spirit of this place. Thank you for helping to create the Wow factor."

- Shirley Howden, Central Otago Regional Identity Manager

The Central Otago Regional Identity is managed on behalf of the Central Otago community by the Central Otago District Council

Showcase the regional brand on a digital platform
Provide resources for media and brand partners
Craft an online presence that engages visitors and persuades them to share with others

Understand and reiterate the stories of Central Otago
Design a story telling medium that can simplify and communicate a complex subject
Harness new technologies to build the concept

An outstanding website that manages to be different from anything else a visitor has seen before, but still simple and intuitive to use. A site where the user can play and watch an animated story describing how Central Otago is “A World of Difference”. As much a work of art as a website, this project won an international IMA Outstanding Achievement Award in the Tourism category 2015.

An industry leading online presence that people are talking about