Longstanding ReserveGroup client to launch full rebrand at TRENZ 2015
TIME Unlimited Releases Improved Brand Identity; Aligns To Industry Objectives
TIME Unlimited owners Neill and Ceillhe Sperath are passionate about their business and the quality of tours they provide, but recognised that they were missing opportunities to communicate this better to potential customers.
Driver Of Change: Increased competition in the mid-market, with low barriers to entry, and a lack of differentiation.
The Challenges
TIME Unlimited faced three main marketing challenges:
1) how to present their unique story
2) how to increase perceived product value to distinguish them from competitors, and
3) creating and implementing a tactical marketing plan.
After approaching ReserveGroup for a simple logo tweak, the careful analysis of all their needs and business goals led to a recommendation for a full brand identity redesign, and marketing strategy.
The Results
ReserveGroup developed a brand strategy for TIME Unlimited including the brand identity creative process .The strategy provides a foundation for TIME Unlimited to better communicates the unique values from which they have built their successful business.
They are now able to differentiate with confidence on value delivered shifting them out of the highly competitive Auckland Tour market. TIME Unlimited deliver on more than just price and itinerary.
New language and clear messaging for each customer segment was created, in order to appeal to customers who wanted to experience some luxury in their tours. A strategic marketing plan was also provided so they can concentrate on reaching the right customers in the most efficient way.
In 2015, and with 10 years in the industry, TIME Unlimited has a new strategic direction for their business, marketing and communications allowing them to concentrate on delivering the gold standard customer service and authentic New Zealand experiences they have been internationally awarded for.
How TIME Unlimited got to tell their story more effectively
ReserveGroup took the time to carefully research and analyse TIME Unlimited’s business, including the owners’ goals. This identified the core values within the business that were distinctive and formed the basis to create the new brand identity. It also led to a new positioning of ‘Our New Zealand, Your Way’.
ReserveGroup worked to align their business with industry objectives in the Tourism 2025 and NZ Story frameworks. This allows them to leverage off national marketing and promotion on a global scale.
The ReserveGroup design team delivered with the new branding evolving the logo into a symbolic representation of the business, its values and unique value proposition.
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