Thinking about a Brand? There's lots involved and our Marketing team can help you!

Inbound Tour Operators Council (ITOC) asked RѐserveGroup to develop a brand that would help offshore operators understand who they were and what they did - from a glance at their logo. The focus was changed from ITOC to NZ Inbound, to give instant recognition to the Trade Association's representation of this aspect of the New Zealand Tourism Industry.

A Maori designer supplied the cultural motif design which is used in the map of New Zealand. It represents many things the most strongly is Manaakitanga, a powerful feeling of community. This concept is an expression of how Maori and European cultures host travellers, and how New Zealanders invite people from other countries to experience what we have to offer. It symbolises the way that ITOC represent the interests of the inbound tourism sector for New Zealand.